The client had developed a piece of modelling software to ensure global output and delivery was standardised across the company. The original download site was a simple bootstrapped html page and was hindering uptake. It needed a facelift and engaging site to hook its users.
The logo design was inspired by Python, the language ROVA was built in and represents disparate data being brought together.
Opening with an interactive header, the site engages users with a glossy design that brings branding elements to life.
A key element of engagement was drawing the users to the community surrounding the tech. Using humour to develop a tone that makes the tech appear fun and useable.